The AI Supply Chain Whisperer

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When Anthony Noguera arrived at UC Berkeley in the 1990s, he could not have foreseen that his graduate studies in industrial engineering and operations research would one day take him all over the world and allow him to redefine how global supply chains operate. After more than two decades at NVIDIA, Anthony is harnessing the…

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UC Berkeley IEOR Hosts Inaugural Tesla Case Competition on Global Sourcing Strategy

Tesla Case Competition 216

UC Berkeley IEOR Hosts Inaugural Tesla Case Competition on Global Sourcing Strategy The Department of Industrial Engineering and Operations Research (IEOR) at the University of California, Berkeley, hosted its inaugural Tesla Case Competition last month, bringing together more than 40 student teams to tackle one of the most pressing challenges in global operations today: managing…

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UC Berkeley Researchers Offer a Smarter Way to Price With Stability and Impact in Mind

UC Berkeley Researchers Offer a Smarter Way to Price—With Stability and Impact in Mind

With inflation, tariffs, and shifting consumer habits, setting the right price has never been more complicated or more crucial. But new research from UC Berkeley’s Department of Industrial Engineering and Operations Research suggests that simplicity might be the key to navigating today’s complex markets. In a recent study, Associate Professor Javad Lavaei, Professor Emeritus Max…

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Zeyu Zheng Receives Peter D. Welch Early Career Award

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Zeyu Zheng has been honored with the inaugural Peter D. Welch Early Career Award by the INFORMS Simulation Society (I-SIM). This award recognizes early-career researchers for their exceptional contributions to the field of simulation. Zheng received the award at the December 2024 Winter Simulation Conference, where he and his co-authors also won the Best Theoretical…

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Ancient Wisdom: Exploring the Intersection of AI, Art, and Nature

Tiffany Shlain and Ken Goldberg's Ancient Wisdom, installation view 2024, photo by Stefanie Atkinson Schwartz, Courtesy of Skirball Cultural Center

The cover of the winter 2025 edition of Berkeley IEOR Magazine showcases artwork from Ancient Wisdom: Trees, Time, and Technology, an exhibition by Ken Goldberg and Tiffany Shlain currently on view at the Skirball Museum in Los Angeles through March 2, 2025. Part of the Getty Museum’s city-wide Pacific Standard Time quadrennial, the exhibit examines…

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Berkeley IEOR PhD students Win Best Theoretical Paper Award

Photo of Haoting Zhang, the paper's first author, receiving the award plaque during the conference.

Berkeley IEOR PhD students Haoting Zhang, Jinghai He, and recent alum Jingxu Xu (PhD ’24) were honored with the Best Theoretical Paper Award at the 2024 Winter Simulation Conference held in Orlando, Florida. Their award-winning paper, Enhancing Language Models with Both Human and Artificial Intelligence Feedback Data, explores innovative methods to improve AI performance through…

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Training Smarter AI: New Research Integrates Human and Machine Feedback

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AI models rely heavily on feedback to refine their outputs and meet user needs. While human feedback is highly effective, it is often expensive, time-intensive, and limited by data privacy constraints. For example, training an AI system to detect early signs of cancer in medical scans relies on radiologists to verify predictions and provide annotations.…

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