The Optileague: 5 IEOR-Powered Superheroes

In this feature, Class of 2026 UC Berkeley undergraduate Henry Collins shares how IEOR concepts—stochastic models, optimization, automation, data science, and creative design—become superpowers when imagined through the lens of five heroic figures. Stochasticism: The Randomizer Born in a quantum lab during a failed particle entanglement experiment, Stochasticism emerged with a mind attuned to uncertainty.…

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On Sustainability, Scholarship and Leadership: Q&A with Alum and INFORMS President-Elect Wedad Jasmine Elmaghraby

Wedad

Wedad Jasmine Elmaghraby examines how markets, incentives and human behavior intersect — from electricity and procurement auctions to retail supply chains and sustainability in the apparel industry. Her interdisciplinary approach, shaped at UC Berkeley, blends theory, data and real-world practice. A Class of 1988 alum and a leader at the University of Maryland, she was…

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The Strategy of Waiting

Chiwei Yan, Denise Cerna, and Hongyao Ma

Whether it is a ridesharing driver seeking a fare at a crowded airport or a patient hoping for a life-saving organ, modern life depends on queues and mechanisms that match people with limited, time-sensitive resources. Queueing theory, one of the earliest pillars of industrial engineering and operations research, began in the early 20th century with…

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The AI Supply Chain Whisperer

20251010 Noguera AVL 0069

When Anthony Noguera arrived at UC Berkeley in the 1990s, he could not have foreseen that his graduate studies in industrial engineering and operations research would one day take him all over the world and allow him to redefine how global supply chains operate. After more than two decades at NVIDIA, Anthony is harnessing the…

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Ken Goldberg’s ‘Ancient Wisdom’ Exhibition Heads to San Francisco

photo courtesy of Stefanie Atkinson Schwartz

An interdisciplinary exhibition by UC Berkeley IEOR Professor Ken Goldberg and multidisciplinary artist Tiffany Shlain will open in San Francisco on Jan. 22. Ancient Wisdom: Trees, Time, and Technology, created by the married collaborators, bridges art, artificial intelligence and ecological inquiry and was previously featured on the cover of UC Berkeley IEOR magazine. The exhibition…

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IEOR Alum Tony Xu Featured in Fortune Magazine

Doordash ceo and co-founder Tony Xu

DoorDash CEO and co-founder Tony Xu (IEOR ’07) was recently featured in Fortune magazine, reflecting on his journey from UC Berkeley IEOR to building a Fortune 500 company—and the discipline, operational rigor, and execution-first mindset that have defined DoorDash’s rise. After graduating from UC Berkeley IEOR in 2007, Xu went on to earn an MBA,…

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