Anmol Gupta reflects on his internship at DevRev

The following blog post contains personal opinions and viewpoints expressed by the author. The author's views are their own and do not represent the official stance of  Berkeley IEOR.

Anmol Gupta

Job Title: Technical Staff Intern
Company: DevRev

This internship has allowed me to acquire advanced skills in SQL. I have the chance to get my hands dirty with raw marketing campaign data, using queries to extract useful information on user engagement levels, conversion rates, and more. I have also enjoyed using various visualization tools to express data in user-friendly ways. This internship has been a huge eye-opener in terms of the immense impact analytics professional can have in the field of marketing. One can unlock some incredibly useful insights that can save company resources and earn more revenue by using data to invest in effective marketing strategies.