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3/18: Innovation-X Roundtable: Chinese Retail Ecosystem and the Influence of Social Media

March 18, 2021 @ 5:00 pm - 6:00 pm

Chinese Retail Ecosystem and the Influence of Social Media

Retail sector has experienced both challenges and opportunities this year and is facing a long term revolution given the changed consumer behaviors. Retailers now face two biggest challenges-consumer structural change and the emergence of innovative business models-and opportunities given by digital brand transformation. Now more than ever, retailers have to reposition and embrace innovative technologies to open the data barrier between each selling channel, in order to avoid possible customer loss, customer transfer risk and product management issues.

With the largest population in the world and the vast implementation of internet and data, China’s retail sector has leapfrogged the past decade, making it one of the most innovative in the world. Many China-born retail technologies and business models, like social ecommerce, new retail, online offline integration, have been favored by investors. With the rapid increase of retail technologies, industrial innovation, data usage, unicorns appeared frequently and are shaping the new retail industry. Join this panel to learn how China has entered a whole new data and technology driven retail ecosystem.


March 18, 2021
5:00 pm - 6:00 pm
Event Category:


Zoom Webinar (Virtual)


Sutardja Center for Entrepreneurship & Technology