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Employer: Lunya Company
We believe the numbers tell a story. We’re looking for someone to share those stories with us to help optimize our revenue and customer experience across online and offline channels. What You’ll Do:Provide actionable insights to Lunya’s Ecommerce and Retention teams through data analytics.Synthesize results into succinct take-a-ways that aid the team in decision making. Create targeting and segmentation schemes and develop predictive modeling to optimize marketing spend.Develop models to forecast key marketing performance metrics such as sales, conversion rates, ROAS, repeat rates, customer inquiry volume, etcDive deep into complex attribution challenges and provide insights into acquisition and marketing mix through hypothesis testing.Understand customer and marketing ecosystems, including long term trends in demand patterns and customer behaviors.Support analysis of campaigns through statistical modeling, experiment design, and data mining.Identify inefficiencies within tools/systems, and make ongoing recommendations to marketing leadership for enhancements that increase efficiencies and increase revenue.Track marketing budgets and KPI trends via marketing dashboards.Develop automated and ad hoc reports, and models to support brand and marketing decisions.Who You Are:Bachelor’s degree in Business and 2+ years experience analyzing marketing and ecommerce data, drawing conclusions and making recommendations. Strong data visualization skills: You can convey data in comprehensible manner (bonus points if you’re an Edward Tufte fan).Google Analytics experience REQUIRED. Google Data Studio experience is desirable.Experience running analysis using a customer database (CDP, CRM) required. Understanding of marketing KPIs a must.Responsive with strong judgement, attention to detail and organizational skills.Clear and effective written and verbal communication and strong interpersonal skills. Ability to develop strong, synergistic relationships with cross functional teams.Excel wizard with advanced skills (pivots, macros, etc).Experience with a business analytics tool (such as Looker or Tableau) desirable.Who we are: At Lunya and Lahgo, our sleepwear helps women and men sleep better and feel confidently comfortable.Our small-but-mighty team is smart, creative, passionate, and entrepreneurial-minded, who meet the same superior standards we set for our products. Our company culture is special and unique – you’ll dig it, we promise. Interested? Send your resume along to us at email@example.com along with your answers to the following questions: Tell us about a business decision that was made based on an analysis you presented.What’s your favorite marketing KPI and why?Please apply by submitting your information to the firstname.lastname@example.org email versus through Handshake.