Brand Guide
Welcome to the UC Berkeley IEOR Brand Guide
Our brand guidelines help ensure the UC Berkeley Department of Industrial Engineering and Operations Research (UC Berkeley IEOR) is presented clearly and consistently. Here you’ll find resources for using our approved logos, colors, fonts, and templates.
For broader standards, you can explore the UC Berkeley Engineering brand guide, and for additional resources—such as official fonts and campus-wide colors—visit the UC Berkeley campus brand guidelines site.
Access UC Berkeley Engineering and IEOR logos (CalNet ID required):
Formal Logo
Abbreviated Logo
Colors
Use the two-color logo, in Berkeley Blue and Blue Medium, wherever possible.
Logo may appear in this secondary two-color style, in California Gold and White, but only if the background is in Berkeley Blue.
On dark backgrounds, the logo may be all white.
On light backgrounds, the logo may be all Berkeley Blue.
Other Branded Materials
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