MEng Perspective: Nick Chandler, Marketing Analyst at 23andMe: ‘My biggest networking advice is to put yourself out there’

Nick Chandler graduated in 2017 with an MEng degree in Industrial Engineering & Operations Research (IEOR). He currently works as a Marketing Analyst at 23andMe, a direct-to-consumer genetic testing company. By sending in their saliva sample in a home-based collection kit, people can get their genetic data analyzed and find out if they are at risk of certain genetic disease and learn more about their ancestry.

We had a chance to ask Nick a few questions about life after the Berkeley MEng:

What did you do after graduation?

After graduation, I took a job as Data Analytics Consultant with Mu Sigma. I worked there to the end of the year, but then they wanted me to transfer. So I began looking for a new job and I came to 23andMe where I’ve been since January.

What are you currently working on?

I’m a Marketing Analyst and work with both the data analytic and marketing team. I do a lot of analysis of sales campaigns. We are also building an attribution model, using algorithms to figure out how much our media spent is driving sales. For example, if we do a campaign on TV, you are not going to see how many people have watched that commercial and come in, but you can start to figure out correlations between those things.

What have you found most rewarding about the work you’re currently doing?

The fact that our company is growing very rapidly. We have grown from 400 to about 550 since I’ve been here. So everything that I’m doing is noticeably improving our ability to draw conclusions from what we are doing here in the marketing department. Knowing that I’m having an impact is probably the most rewarding aspect.

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