View job on Handshake

Responsible for connecting with Vera Bradley’s current and potential customers through the use of marketing research, consumer behavior, analytical tools, and active customer relationship management, with an objective of growing the company’s customer base of loyal consumers and extending their lifetime values.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Work with outside vendors to manage and execute loyalty and consumer insight programs
  • Design and execute targeted loyalty promotions to activate and grow member activity; measure efficiency of loyalty program campaigns
  • Report out on loyalty program and customer health KPIs; build and maintain program performance dashboards using visualization tools
  • Project manage quantitative and qualitative customer survey programs across multiple functional areas
  • Analyze primary and secondary data, building out new measurement programs and refreshing existing programs as needed to provide a more holistic voice of customer assessment for our brands
  • Work with internal stakeholders to craft survey questions and measurement plans based on team roadmaps and upcoming business initiatives
  • Leverage customer personas, segments, behavioral data to create customer analysis and develop strategies to increase loyalty and share of wallet by creating targeted audiences for digital and direct mail marketing campaigns
  • Utilized developed reports and analysis to identify trends, opportunities and provide actionable summaries of key findings on a consistent and proactive basis


  • Bachelor’s degree in marketing, business administration, or related field
  • 4+ years marketing and communications experience
  • Experience in leading successful online retention programs, loyalty programs, online personalization strategies and customer modeling
  • Strong background in online based marketing operations with an understanding of web analytics and email/direct mail list marketing , delivery database marketing and analytics
  • Experience creating and presenting campaign reports including ROI, conversion rates, etc.
  • Quantitative and qualitative market research experience
  • Experience interpreting and communicating data in a visual format
  • Knowledge of set theory, identify and improve process inefficiencies
  • Experience with PowerBI & Microsoft SQL Server


The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
  • Collaborative, while able to influence and persuade
  • Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact
  • Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
  • Flexible, adaptable with the demonstrated ability to work under pressure in a fast paced environment
  • Ability to make decisions within guidelines and policies impacting a range of standard and non-standard matters
  • Able to solve complex problems with the ability to take a new perspective on existing solutions
  • Ability to apply best practice and industry knowledge to improve products or processes
  • High level of analytical thinking and attention to detail
  • Strong PC skills utilizing Microsoft Office software with the ability to work between technical and creative team members
  • Broad understanding of email and database marketing infrastructures and technologies
  • Knowledge of print, media planning and web development process
  • Ability to think creatively as well as strategically
  • Effective leadership, project management and vendor management skills


The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office environment. Utilization of office desk – sitting, reading, listening or speaking with the ability to move intermittently throughout the day
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to operate office equipment, including computers, copiers, fax machines, and phones
  • Occasional travel