IEOR - Designing a More Efficient World

Tata Global Internship – Neobanking strategy (Remote Internship)- Tata Sons Ltd. at Tata Group

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Employer: Tata Group

Expires: 06/30/2020

Tata Global InternshipCompany: Neobanking strategy (Remote Project)- Tata Sons Ltd.Project Title: Neobanking strategyDetails: Neobanking (new age digital banks) have been expanding rapidly across the world. A number of them have become household names in certain parts of the world e.g. Revolut, Monzo, Chime. The phenomenon is more recent in India – however, there is a latent need of such banks in India to increase accessibility, affordability and customer experience of banking customers.With a customer base of 50-60 MM customers and the brand trust, TATA Group has a unique opportunity to create a neo banking play in India. The key objective of the project is to design go-to-market strategy for the TATA neobankDesign a comprehensive go-to-market strategy for TATA Neobank, covering:1. Target customer segment2. TATA value proposition and differentiation compared to competition3. Design of key customer journeys4. Financial projections5. Rollout plan and partnership strategyAll of the above will need to be supported by detailed market research