IEOR - Designing a More Efficient World

Head of Growth at VC-backed startup at Empowerly

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Employer: Empowerly

Expires: 05/15/2020

Empowerly is the solution for personalized college and career guidance. With a 400:1 student-to-counselor ratio at schools, students lack access to guidance needed for a 10+ year-long career journey. We are Bay Area-based and VC-backed and have helped thousands of students get accepted to their top choice universities and internships. Our team consists of UC Berkeley, Princeton, and Stanford alumni with prior experience at Teach For America, Facebook, Goldman Sachs, IBM, and more! In this job, you will:Drive and be accountable for demand generation and growth strategy, execution and measurement of our marketing efforts across the full customer lifecycleEstablish acquisition, engagement, and retention KPIs. Build dashboards to track KPIs and report to company to ensure alignmentAnalyze current marketing strategy and drive continual improvements in lead conversion rates, close rates, and funnel velocityThink creatively about new ways to reach customers and increase relevance; execute high-velocity experiments to prove your hypothesesManage a small marketing team that executes organic and paid lead acquisition strategies (content, webinars, lead nurturing, referrals, partnerships, SEO)Ensure all lead scoring and nurture programs are constantly monitored and optimized. Use analytics, customer data, and predictive scoring to identify high-growth customer segmentsAnalyze cohorts to understand users and their engagement through the marketing/sales funnel, and help evolve the product to fit their needsWhat we are looking for:At least 3-5 years of experience in growth or similar entrepreneurial role in high-velocity, experimentation growth culture You’ve owned KPIs and have been directly responsible for creating and executing plans to drive growthProven track record owning and managing pipeline generation, including managing campaigns from concept to ROI analysisVery comfortable with continuously changing opportunities and prioritiesCreative, high energy, innovative, proactive, and resourcefulHighly data-driven: clear understanding of data, analytics, metrics and statisticsFocus on customer experience, able to understand users’ behaviorKnowledge about both inbound and outbound marketingAbility to collaborate with product & engineering team to drive product-led growthAbility to manage third party vendor relationshipsComfortable working in a demanding, fast-paced early stage startupNice to have:Experience with lead generation, capture, nurturing, tracking and reporting on conversions, and ROI Prior experience in education and working with parents/studentsTechnical (CS, EE, Math, Physics) or MBA degreeExceptional writing skills for developing effective and crisp messagingKnowledge of SEO factors and key algorithm updatesHands-on experience with web analytics and A/B testing toolsFamiliarity with SQL