IEOR - Designing a More Efficient World

Director, Marketing Communications at Power Integrations

View job on Handshake

Employer: Power Integrations

Expires: 07/31/2020

This position is responsible for the development, coordination and implementation of the company’s marketing communications strategy directed at Increasing PI’s brand awareness, lead generation, and sales of the company’s products.ResponsibilitiesDevelop the annual Marcom plan – this covers effective product launch material and product literature updates, innovative go-to-market strategies, trade show exhibit development, media and internet advertising (development, creation and placement), including interfacing with media personnel and managing lead generation/qualification.Monitoring media activity and measuring/reporting Marcom spend ROI to senior managementWorking with distribution and regional sales to leverage distributor co-op advertising and promotional opportunities and managing the information fulfillment process, providing back-up for graphics design, communications to field sales and customers, web content, and interaction with vendors to cost-effectively product promotional/technical collateral.EducationBA/BS requiredMS preferredExperienceAt least 8 years of technical marketing experience, preferably in Marketing CommunicationsProven track record of reactivity, ability to innovate, and ability to lead a teamExperience with product collateral design and production, including outside vendor management and negotiationExcellent oral communication and written skillsStrong organizational skills with attention to detail and ability to multi-taskExcellent interpersonal and persuasion skillsPlease review all our global jobs listed on our website and share with friends. Even if there is not one listed, register for alerts for future opportunities.