Channel Marketing Analyst at GEICO (Pittsburgh Local Office)

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Employer: GEICO (Pittsburgh Local Office)

Expires: 05/01/2020

Company Description:Government Employees Insurance Company (GEICO) was founded in 1936 to provide auto insurance to government employees and their families. In 1974, GEICO began to insure the general public after real-time access to computerized driving records became available throughout the United States. GEICO became a wholly owned subsidiary of Berkshire Hathaway in 1996, becoming the second largest auto insurer in the nation. GEICO remains the fastest growing insurer in the United States, leading the industry in marketing spend and claims satisfaction.Hester & Associates was founded in 2006 to sell and service GEICO insurance in Western PA and Eastern OH. This includes auto, home, renters, boat, umbrella, and other specialty lines of insurance. The office is headquartered in McCandless, a northern suburb of Pittsburgh about 15 minutes from downtown. With only about a dozen employees, the office is close-knit and supportive, but also dynamic. Former employees who got their start here have gone on to further their careers at large companies like Kraft-Heinz, Merrill Lynch, UPMC, and Bank of America.Position Summary:One of the most successful, reliable, and calculable sources of business our Local Office has is our dealership referral program. We partner with sales agents at the regions largest auto dealerships to be their primary insurance contact. Our great service, professionalism, and competitive rates enables our partners to move cars quickly and hassle-free. The majority of the job will focus on developing this channel with face-to-face networking as well as performance/void analysis.Responsibilities Include:-90%+ travel to the car dealerships (Indiana, PA up to Erie, PA and over to Youngstown, OH)-Supporting our existing relationships with strategic partners-Expanding business within dealership channel-Understanding and analyzing the ROI on different campaigns and promotions-Working cross-functionally with our dealer rep, sales team, and marketing team-Developing new marketing channels, developing and executing strategies to drive new businessQualifications:Required:-A positive attitude. You will get to work with all types of people across a ~7k square mile territory, and 99% of the time you will enter those interactions with treats and branded GEICO freebies to pass around. Our partners should excited to see you.-Bachelor’s degree (or relevant experience)-1+ years od marketing or marketing related experience-A pattern of initiative-Proven problem-solving and decision making skills-Demonstrated aptitude for creative thinking-Access to a vehicle-Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States-Applicants must not now, nor in the future, require sponsorship for an employment visaPreferred:-Familiarity with the car-selling and insurance industries-Experience with digital marketing