by Anil Aswani & Yoshimi Fukuoka (originally published in USA Today)
Manufacturers say data stripped of identifying information is no privacy risk. But we found AI can overcome that. Time to update health privacy laws.
Recent revelations about how social media giants misuse our personal data for profit have elevated the issue of privacy among Americans, but what if this data also included our personal health records? Every day, millions of Americans use Fitbits and other personal activity trackers, often at the prompting of employers who provide incentives to wear the devices.